To start to make use of an affiliate program as an advertiser for your business, you need to either develop the affiliate program yourself or enter into a contract with ASP (Affiliate Service Provider).  It is common to use ASP since it is too much cost and development term especially for small to medium-sized companies.  

In case of using ASP, however, there is a possibility that your ad might not be effective enough because of other competitive advertisers.  Besides, you might have to ask your affiliaters for signing up with the ASP.  

liveaffiliate™ we developed offers you to have your own affiliate program system with less cost and term using APIs connecting to our liveaffiliate core system.  You can design your own sign-up page, report screen and management screens as you like and can do it by yourself.  Useful functions such as a search and reports are provided as a part of the APIs, and you can easily make an interface look as if it is programmed on the affiliaters' site.  These APIs can be very easily implemented with your e-commerce site's current Item Management System and Content Management System.  What does it mean!?  As soon as you add a new item on your current CMS, it will be automatically added as advertisement information onto the affiliate program system and affiliaters can start advertise the new item on their web site and blog.

liveaffiliate™ also has affiliaters' side APIs which is compatible with Amazon Web Service (AWS) so that they can use various tools for AWS include AoD to publish your liveaffiliate™ advertisement.

What you can get? (Case Study):
Company A had an Inventory Management System and separated Item Management System only for their online shopping business.  Each system were not connected.  They had periodical promotions to sell out old products checking each system.  By starting to use liveaffiliate™'s API connected to Inventory Control System, they now are able to adjust the commission percentage for affiliates instead of costly promotions, and they have tremendously increased the efficiency for inventory control.  

Third party's developer  can create various tools using these APIs unlimitedly.  To pick up the product searched by any keywords defined by users is a good example used by AoD.